A case study from Tan Passakornnatee, the former managing director of Oishi Group, illustrates the point. He was born in a poor family and had to stop studying to work at age of seventeen. At first, he worked as a laborer then as a bookseller before he started a business; surprisingly, he had done business in various fields such as coffee shop, gift shop, and beauty salon. Consequently, he had a lot of invaluable experience which illuminated an idea of investing in Japanese restaurant market in Thailand and made it into reality without any problems. At that time in Thailand, investing in Japanese restaurant market was considered as high-risk because of public sentiment toward Japanese restaurants as extravagant. Despite the risk, Tan Passakornatee, however, managed to prosper as he made Thai people feel familiar with Japanese food by Oishi green tea which is new and affordable, and built a strong connection with the media. Nowadays, Oishi Group has become well-known to all Thais regardless of sex and age, and without doubt Tan Passakornnatee is recognized as one of the richest people of Thailand....shame me and Adam didn't recognise this MILLIONARE! ...
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